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Saturday, April 25, 2020 | History

2 edition of development of the German book markets, 1815-1888 found in the catalog.

development of the German book markets, 1815-1888

Ronald A. Fullerton

development of the German book markets, 1815-1888

  • 42 Want to read
  • 35 Currently reading

Published by University Microfilms in Ann Arbor, Mich .
Written in English

  • Book industries and trade -- Germany -- History.,
  • Booksellers and bookselling -- Germany -- History.

  • Edition Notes

    Statementby Ronald A. Fullerton.
    LC ClassificationsZ313 .F85 1975
    The Physical Object
    Paginationviii, 473 leaves.
    Number of Pages473
    ID Numbers
    Open LibraryOL17330302M

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development of the German book markets, 1815-1888 by Ronald A. Fullerton Download PDF EPUB FB2

Fullerton, Ronald A. (), "The Development of the German Book Markets, ,'' unpublished Ph.D. diss., History Department, 1815-1888 book of Wisconsin-Madison. Fullerton, Ronald A.

(), "Towards a Commercial Popular Culture in Germany: the Development of Pamphlet Fiction ," Journal development of the German book markets Social 1815-1888 book, 12, Professor of Marketing American University in Cairo Kasr El Aini Street P.O.

Box Cairo1815-1888 book E-Mail: [email protected] [email protected] EDUCATION University of Wisconsin - Madison, Ph.D. (History), Dissertation: "The Development of the German Book Markets ". Doctoral Supervisor: Professor TheodoreFile Size: KB. Dissertation: "The Development of the German Book Markets ".

Doctoral Supervisor: Professor Theodore S. Hamerow. Cornell University, Graduate School of Business, MBA, Marketing Concentration. Harvard University, MA (Modern European History), Rutgers University - New Brunswick.

BA "With Highest Honors"   Fullerton, Ronald A. (), “The Development of the German Book Markets, –,” unpublished Ph.D. dissertation, History Department, University of Wisconsin-Madison.

Google Scholar Fullerton, Ronald A. (), “Towards a Commercial Popular Culture in Germany: The Development of Pamphlet Fiction –,” Journal of Social Cited by: The historical development of segmentation: the example of the German book trade Article in Journal of Historical Research in Marketing 4(1) January with 78 ReadsAuthor: Ronald Fullerton.

The historical development 1815-1888 book segmentation: the example of the German book trade ‐ The paper shows how segmentation was first developed by marketing practitioners, who over the course of the nineteenth century made use of increasingly greater and more sophisticated segmentation practices to grow their markets.

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